Marketing Campaign Timeline
Coordinate brief, creative, launch QA, and performance review in a practical campaign schedule.
Best for planning, producing, and launching a marketing campaign.
Your first project is included. Existing accounts stay subject to their available project capacity.
A campaign timeline that connects the brief, creative approval, launch QA, and performance review.
Use this marketing campaign timeline template to give a team one visible sequence for the work that happens before and immediately after launch. It moves from the brief and audience definition through creative production and approval, then into configuration, launch QA, and performance review.
The schedule makes two decisions easy to see: whether the campaign plan is approved and whether the creative is approved. Those gates keep launch work from advancing on assumptions while still leaving room to tailor the plan to your channels.
Create the project to make it yours. Add channel-specific tasks, real spend and ownership information, and the reporting cadence your team uses; those details are deliberately not included in a public starter schedule.
Included schedule
14 rows, 9 links, already sequenced.
A read-only preview of the published version. Click a bar, double-click it, or press Enter in the preview to inspect it.
Read-only shared Gantt preview. Click or focus a bar and press Enter to inspect it.
Schedule details
Complete schedule table
The same published schedule is available below as a semantic table for detailed review.
| Work item | Type | Schedule | Duration | Depends on |
|---|---|---|---|---|
| Plan | Phase | Days 1–5 | Derived rollup | — |
| Write campaign brief | Task | Days 1–2 | 2 working days | — |
| Define target audience | Task | Days 3–4 | 2 working days | Write campaign brief |
| Plan approved | Milestone | Day 5 | Milestone | Define target audience |
| Create | Phase | Days 6–14 | Derived rollup | — |
| Develop campaign concept | Task | Days 6–8 | 3 working days | — |
| Produce creative assets | Task | Days 9–13 | 5 working days | Develop campaign concept |
| Write campaign copy | Task | Days 9–11 | 3 working days | Develop campaign concept |
| Creative approved | Milestone | Day 14 | Milestone | Produce creative assets, Write campaign copy |
| Launch | Phase | Days 15–24 | Derived rollup | — |
| Configure campaign | Task | Days 15–16 | 2 working days | — |
| Run launch QA | Task | Days 17–18 | 2 working days | Configure campaign |
| Campaign live | Milestone | Day 19 | Milestone | Run launch QA |
| Review campaign performance | Task | Days 20–24 | 5 working days | Campaign live |
Who it helps
- Marketing managers launching coordinated campaigns
- Creative and channel teams planning approvals
What is included
- Campaign brief and audience definition
- Creative concept, copy, and asset production
- Configuration, launch QA, and performance review
Adapt it after creation
- Add the channels and owners for this campaign
- Adjust approval time to match your review process
- Add reporting milestones after the first review
How to use this template
A practical path through the schedule.
- 1
Lock the campaign direction
Write the brief, define the target audience, and use Plan approved to confirm the work can move into production.
- 2
Produce and approve creative
Develop the concept, copy, and assets as connected work, with Creative approved marking the handoff to launch setup.
- 3
Launch, check, and learn
Configure the campaign, run launch QA, mark it live, and keep the first performance review in the same timeline.
Not included
Planning aid
This template is a planning aid and does not replace channel policy, legal review, or performance measurement practices.
- Advertising and channel credentials
- Audience and customer lists
- External analytics accounts
- Media spend
- Publishing automation
- Uploaded creative files
Template FAQ
Answers before you start.
What does this marketing campaign timeline template include?
It includes campaign planning, audience definition, creative concept and production, approval, configuration, launch QA, a go-live milestone, and performance review.
Is this campaign schedule for a specific marketing channel?
No. It is a channel-neutral starting plan. Add the channel-specific tasks, owners, approvals, and reporting cadence your campaign needs after creation.
When should a marketing team use this template?
Use it when a campaign has several contributors and a defined launch moment, especially when creative approval and launch checks need to be coordinated in one place.
Related templates
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Ready to adapt this schedule?
Create an editable project, set a real start date, and make the plan your own.
Use this template freeYour first project is included. Existing accounts stay subject to their available project capacity.