Brand identity design
Best for coordinating a bounded Brand identity design project from Align brand brief through Package brand guidelines.
Best for creating one brand identity package from a clear brief through approval and final handoff.
Put Align brand brief, Create identity directions, and Package brand guidelines on one agreed path.
Brand identity design: make the handoff from Align brand brief to Package brand guidelines visible.
The Brand identity design template turns a finite product-design outcome into a visible path through Strategy, Explore, and Handoff. It gives a multidisciplinary team a shared sequence rather than a collection of disconnected workshops or tickets.
The schedule connects Align brand brief, Create identity directions, and Package brand guidelines. Milestones such as Brand strategy approved, Identity direction approved, and Brand identity handoff complete make the evidence or approval required for the next handoff easy to find.
After creating the project, replace relative days with real dates, assign accountable owners, and add internal details only where they belong. The public starter deliberately excludes Trademark filings and Final asset licenses.
Included schedule
11 rows, 5 links, already sequenced.
Explore the Brand identity design schedule to connect Align brand brief, Create identity directions, and Package brand guidelines.
Read-only shared Gantt preview. Focus a bar and press Enter to inspect it.
Schedule details
Complete schedule table
Put Align brand brief, Create identity directions, and Package brand guidelines on one agreed path.
| Work item | Type | Schedule | Duration | Depends on |
|---|---|---|---|---|
| Strategy | Phase | Days 1–6 | Derived rollup | — |
| Align brand brief | Task | Days 1–2 | 2 working days | — |
| Map brand context | Task | Days 3–5 | 3 working days | Align brand brief |
| Brand strategy approved | Milestone | Day 6 | Milestone | Map brand context |
| Explore | Phase | Days 7–16 | Derived rollup | — |
| Create identity directions | Task | Days 7–11 | 5 working days | — |
| Refine selected direction | Task | Days 12–15 | 4 working days | Create identity directions |
| Identity direction approved | Milestone | Day 16 | Milestone | Refine selected direction |
| Handoff | Phase | Days 17–21 | Derived rollup | — |
| Package brand guidelines | Task | Days 17–20 | 4 working days | — |
| Brand identity handoff complete | Milestone | Day 21 | Milestone | Package brand guidelines |
Who it helps
- Product managers and design leads responsible for Brand identity design
- Researchers, designers, and delivery partners aligning the Package brand guidelines decision
What is included
- Strategy: Align brand brief, Map brand context, and Brand strategy approved
- Explore: Create identity directions, Refine selected direction, and Identity direction approved
- Handoff: Package brand guidelines and Brand identity handoff complete
Adapt after creation
- Add secured information represented by Trademark filings and Final asset licenses.
- Replace relative working days with the real project start date.
- Assign one accountable owner to each handoff and approval.
How to use this template
Brand identity design: make the handoff from Align brand brief to Package brand guidelines visible.
- 1
Strategy
Start with Align brand brief and Map brand context so the opening handoff is explicit.
- 2
Explore
Use Create identity directions and Refine selected direction to turn progress into a concrete approval.
- 3
Handoff
Finish with Package brand guidelines and record Brand identity handoff complete for the next accountable team.
Not included
Planning aid
This public planning aid contains no confidential research, contract, or production material. Add Trademark filings and Final asset licenses only inside your secured project.
- Final asset licenses
- Trademark filings
Template FAQ
Good to know
What does the Brand identity design template include?
It sequences Strategy, Explore, and Handoff around named work such as Align brand brief, Create identity directions, and Package brand guidelines.
Who should use this Brand identity design plan?
It supports teams that need a finite delivery boundary and an explicit decision after Package brand guidelines.
How should I adapt the schedule?
Set dates and owners after creation, then add protected details such as Trademark filings and Final asset licenses.
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Use the Brand identity design template free
Keep scope, evidence, and ownership connected before the work moves forward.
Use the Brand identity design template freePut Align brand brief, Create identity directions, and Package brand guidelines on one agreed path.