--- title: "Product launch campaign" description: "Best for coordinating the marketing campaign for one product release from launch narrative through the first readout." canonical: "https://ganttfather.com/templates/product-launch-campaign/" locale: "en" category: "product" --- # Product launch campaign [Marketing & growth](https://ganttfather.com/templates/#marketing-growth) Project timeline template # Product launch campaign Best for coordinating the marketing campaign for one product release from launch narrative through the first readout. Best for coordinating the marketing campaign for one product release from launch narrative through the first readout. [Use the Product launch campaign template free](https://app.ganttfather.com/projects/new?template=product-launch-campaign&entry=template-library) Make the sequence from Position, Plan and Launch explicit before work starts. Keep Align launch narrative, Create launch assets and Activate launch campaign connected instead of tracking them in separate documents. ## Product launch campaign: connect Position to Launch without losing a handoff. # Product launch campaign Product launch campaign makes Align launch narrative, Create launch assets, and Launch campaign live explicit checkpoints in one working plan. Best for coordinating the marketing campaign for one product release from launch narrative through the first readout. ## Execution path The sequence shows what must be ready between Align launch narrative and Launch campaign live, so the next owner can act on a defined decision rather than an assumed handoff. ### Position Align launch narrative → Approve audience and channels → Launch plan approved ### Plan Create launch assets → Coordinate launch readiness → Launch assets ready ### Launch Activate launch campaign → Launch campaign live Included schedule ## 11 rows, 5 links, already sequenced. Use this Product launch campaign plan to coordinate Align launch narrative, Create launch assets and Activate launch campaign in one dependency-aware schedule. Read-only preview Milestone Week 1 Week 2 Week 3 Week 4 Week 5 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15 Day 16 Day 17 Day 18 Day 19 Day 20 Day 21 Day Align launch narrative Approve audience and channels Create launch assets Coordinate launch readiness Activate launch campaign Replace relative days with the real start date and assign an accountable owner to every row. Read-only shared Gantt preview. Focus a bar and press Enter to inspect it. Schedule details ### Complete schedule table Make the sequence from Position, Plan and Launch explicit before work starts. Keep Align launch narrative, Create launch assets and Activate launch campaign connected instead of tracking them in separate documents. Work item Type Schedule Duration Depends on Position Phase Days 1–6 Derived rollup — Align launch narrative Task Days 1–2 2 working days — Approve audience and channels Task Days 3–5 3 working days Align launch narrative Launch plan approved Milestone Day 6 Milestone Approve audience and channels Plan Phase Days 7–17 Derived rollup — Create launch assets Task Days 7–11 5 working days — Coordinate launch readiness Task Days 12–16 5 working days Create launch assets Launch assets ready Milestone Day 17 Milestone Coordinate launch readiness Launch Phase Days 18–21 Derived rollup — Activate launch campaign Task Days 18–20 3 working days — Launch campaign live Milestone Day 21 Milestone Activate launch campaign ## Who it helps - Product marketing teams preparing one release ## What is included - Position: Align launch narrative, Approve audience and channels and Launch plan approved - Plan: Create launch assets, Coordinate launch readiness and Launch assets ready - Launch: Activate launch campaign and Launch campaign live ## Adapt after creation - Add the team-owned access, data, or operating details represented by Customer announcement lists and Embargo details. - Replace relative days with the real start date and assign an accountable owner to every row. - Add review gates, rollback steps, or evidence required by your organization. How to use this template ## Make the sequence from Position, Plan and Launch explicit before work starts. Keep Align launch narrative, Create launch assets and Activate launch campaign connected instead of tracking them in separate documents. - 1 ### Position Move through Align launch narrative, Approve audience and channels and Launch plan approved while keeping the Position handoff visible before the next stage begins. - 2 ### Plan Move through Create launch assets, Coordinate launch readiness and Launch assets ready while keeping the Plan handoff visible before the next stage begins. - 3 ### Launch Move through Activate launch campaign and Launch campaign live while keeping the Launch handoff visible before the next stage begins. Not included ## Planning aid This public planning aid contains no live access or production data. Add Customer announcement lists and Embargo details only inside your secured project. - Customer announcement lists - Embargo details - Launch asset licenses Template FAQ ## Good to know What does the Product launch campaign template include? + It covers Position, Plan and Launch and sequences concrete work such as Align launch narrative, Create launch assets and Activate launch campaign. Who should use the Product launch campaign template? + It is designed for Product marketing teams preparing one release. How should I adapt the Product launch campaign plan? + Set real dates and owners after creation, then add operational details such as Customer announcement lists and Embargo details; those are deliberately excluded from the public starter. Related templates ## Related templates [Templates →](https://ganttfather.com/templates/) [Marketing & growth 24 working days Marketing Campaign Timeline Coordinate brief, creative, launch QA, and performance review in a practical campaign schedule.](https://ganttfather.com/templates/marketing-campaign-timeline/)[Marketing & growth 18 working days Paid advertising campaign Best for launching one paid campaign with a defined audience, budget, creative review, and first optimization check.](https://ganttfather.com/templates/paid-advertising-campaign/) ![](https://ganttfather.com/logo.png) ## Use the Product launch campaign template free Make the sequence from Position, Plan and Launch explicit before work starts. Keep Align launch narrative, Create launch assets and Activate launch campaign connected instead of tracking them in separate documents. [Use the Product launch campaign template free](https://app.ganttfather.com/projects/new?template=product-launch-campaign&entry=template-library) Make the sequence from Position, Plan and Launch explicit before work starts. Keep Align launch narrative, Create launch assets and Activate launch campaign connected instead of tracking them in separate documents.