--- title: "Paid advertising campaign" description: "Best for launching one paid campaign with a defined audience, budget, creative review, and first optimization check." canonical: "https://ganttfather.com/templates/paid-advertising-campaign/" locale: "en" category: "product" --- # Paid advertising campaign [Marketing & growth](https://ganttfather.com/templates/#marketing-growth) Project timeline template # Paid advertising campaign Best for launching one paid campaign with a defined audience, budget, creative review, and first optimization check. Best for launching one paid campaign with a defined audience, budget, creative review, and first optimization check. [Use the Paid advertising campaign template free](https://app.ganttfather.com/projects/new?template=paid-advertising-campaign&entry=template-library) Make the sequence from Plan, Build and Optimize explicit before work starts. Keep Set paid campaign objective, Build ads and tracking and Launch paid campaign connected instead of tracking them in separate documents. ## Paid advertising campaign: connect Plan to Optimize without losing a handoff. # Paid advertising campaign Paid advertising campaign makes Set paid campaign objective, Build ads and tracking, and First optimization review explicit checkpoints in one working plan. Best for launching one paid campaign with a defined audience, budget, creative review, and first optimization check. ## Execution path The sequence shows what must be ready between Set paid campaign objective and First optimization review, so the next owner can act on a defined decision rather than an assumed handoff. ### Plan Set paid campaign objective → Define audience and budget → Media plan approved ### Build Build ads and tracking → Review landing page and ads → Campaign ready ### Optimize Launch paid campaign → First optimization review Included schedule ## 11 rows, 5 links, already sequenced. Use this Paid advertising campaign plan to coordinate Set paid campaign objective, Build ads and tracking and Launch paid campaign in one dependency-aware schedule. Read-only preview Milestone Week 1 Week 2 Week 3 Week 4 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15 Day 16 Day 17 Day 18 Day 19 Day Set paid campaign objective Define audience and budget Build ads and tracking Review landing page and ads Launch paid campaign Replace relative days with the real start date and assign an accountable owner to every row. Read-only shared Gantt preview. Focus a bar and press Enter to inspect it. Schedule details ### Complete schedule table Make the sequence from Plan, Build and Optimize explicit before work starts. Keep Set paid campaign objective, Build ads and tracking and Launch paid campaign connected instead of tracking them in separate documents. Work item Type Schedule Duration Depends on Plan Phase Days 1–6 Derived rollup — Set paid campaign objective Task Days 1–2 2 working days — Define audience and budget Task Days 3–5 3 working days Set paid campaign objective Media plan approved Milestone Day 6 Milestone Define audience and budget Build Phase Days 7–15 Derived rollup — Build ads and tracking Task Days 7–11 5 working days — Review landing page and ads Task Days 12–14 3 working days Build ads and tracking Campaign ready Milestone Day 15 Milestone Review landing page and ads Optimize Phase Days 16–19 Derived rollup — Launch paid campaign Task Days 16–18 3 working days — First optimization review Milestone Day 19 Milestone Launch paid campaign ## Who it helps - Growth marketers preparing one paid campaign ## What is included - Plan: Set paid campaign objective, Define audience and budget and Media plan approved - Build: Build ads and tracking, Review landing page and ads and Campaign ready - Optimize: Launch paid campaign and First optimization review ## Adapt after creation - Add the team-owned access, data, or operating details represented by Ad account credentials and Audience upload files. - Replace relative days with the real start date and assign an accountable owner to every row. - Add review gates, rollback steps, or evidence required by your organization. How to use this template ## Make the sequence from Plan, Build and Optimize explicit before work starts. Keep Set paid campaign objective, Build ads and tracking and Launch paid campaign connected instead of tracking them in separate documents. - 1 ### Plan Move through Set paid campaign objective, Define audience and budget and Media plan approved while keeping the Plan handoff visible before the next stage begins. - 2 ### Build Move through Build ads and tracking, Review landing page and ads and Campaign ready while keeping the Build handoff visible before the next stage begins. - 3 ### Optimize Move through Launch paid campaign and First optimization review while keeping the Optimize handoff visible before the next stage begins. Not included ## Planning aid This public planning aid contains no live access or production data. Add Ad account credentials and Audience upload files only inside your secured project. - Ad account credentials - Audience upload files - Media budget approvals Template FAQ ## Good to know What does the Paid advertising campaign template include? + It covers Plan, Build and Optimize and sequences concrete work such as Set paid campaign objective, Build ads and tracking and Launch paid campaign. Who should use the Paid advertising campaign template? + It is designed for Growth marketers preparing one paid campaign. How should I adapt the Paid advertising campaign plan? + Set real dates and owners after creation, then add operational details such as Ad account credentials and Audience upload files; those are deliberately excluded from the public starter. Related templates ## Related templates [Templates →](https://ganttfather.com/templates/) [Marketing & growth 20 working days Product launch campaign Best for coordinating the marketing campaign for one product release from launch narrative through the first readout.](https://ganttfather.com/templates/product-launch-campaign/)[Marketing & growth 16 working days Email marketing campaign Best for planning and sending one email campaign from audience definition through delivery review.](https://ganttfather.com/templates/email-marketing-campaign/) ![](https://ganttfather.com/logo.png) ## Use the Paid advertising campaign template free Make the sequence from Plan, Build and Optimize explicit before work starts. Keep Set paid campaign objective, Build ads and tracking and Launch paid campaign connected instead of tracking them in separate documents. [Use the Paid advertising campaign template free](https://app.ganttfather.com/projects/new?template=paid-advertising-campaign&entry=template-library) Make the sequence from Plan, Build and Optimize explicit before work starts. Keep Set paid campaign objective, Build ads and tracking and Launch paid campaign connected instead of tracking them in separate documents.