--- title: "Brand identity design" description: "Best for coordinating a bounded Brand identity design project from Align brand brief through Package brand guidelines." canonical: "https://ganttfather.com/templates/brand-identity-design/" locale: "en" category: "product" --- # Brand identity design [Product & design](https://ganttfather.com/templates/#product-design) Project timeline template # Brand identity design Best for coordinating a bounded Brand identity design project from Align brand brief through Package brand guidelines. Best for creating one brand identity package from a clear brief through approval and final handoff. [Use the Brand identity design template free](https://app.ganttfather.com/projects/new?template=brand-identity-design&entry=template-library) Put Align brand brief, Create identity directions, and Package brand guidelines on one agreed path. ## Brand identity design: make the handoff from Align brand brief to Package brand guidelines visible. The Brand identity design template turns a finite product-design outcome into a visible path through Strategy, Explore, and Handoff. It gives a multidisciplinary team a shared sequence rather than a collection of disconnected workshops or tickets. The schedule connects Align brand brief, Create identity directions, and Package brand guidelines. Milestones such as Brand strategy approved, Identity direction approved, and Brand identity handoff complete make the evidence or approval required for the next handoff easy to find. After creating the project, replace relative days with real dates, assign accountable owners, and add internal details only where they belong. The public starter deliberately excludes Trademark filings and Final asset licenses. Included schedule ## 11 rows, 5 links, already sequenced. Explore the Brand identity design schedule to connect Align brand brief, Create identity directions, and Package brand guidelines. Read-only preview Milestone Week 1 Week 2 Week 3 Week 4 Week 5 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15 Day 16 Day 17 Day 18 Day 19 Day 20 Day 21 Day Align brand brief Map brand context Create identity directions Refine selected direction Package brand guidelines Relative days show the order for Brand identity design; set one real start date after creation. Read-only shared Gantt preview. Focus a bar and press Enter to inspect it. Schedule details ### Complete schedule table Put Align brand brief, Create identity directions, and Package brand guidelines on one agreed path. Work item Type Schedule Duration Depends on Strategy Phase Days 1–6 Derived rollup — Align brand brief Task Days 1–2 2 working days — Map brand context Task Days 3–5 3 working days Align brand brief Brand strategy approved Milestone Day 6 Milestone Map brand context Explore Phase Days 7–16 Derived rollup — Create identity directions Task Days 7–11 5 working days — Refine selected direction Task Days 12–15 4 working days Create identity directions Identity direction approved Milestone Day 16 Milestone Refine selected direction Handoff Phase Days 17–21 Derived rollup — Package brand guidelines Task Days 17–20 4 working days — Brand identity handoff complete Milestone Day 21 Milestone Package brand guidelines ## Who it helps - Product managers and design leads responsible for Brand identity design - Researchers, designers, and delivery partners aligning the Package brand guidelines decision ## What is included - Strategy: Align brand brief, Map brand context, and Brand strategy approved - Explore: Create identity directions, Refine selected direction, and Identity direction approved - Handoff: Package brand guidelines and Brand identity handoff complete ## Adapt after creation - Add secured information represented by Trademark filings and Final asset licenses. - Replace relative working days with the real project start date. - Assign one accountable owner to each handoff and approval. How to use this template ## Brand identity design: make the handoff from Align brand brief to Package brand guidelines visible. - 1 ### Strategy Start with Align brand brief and Map brand context so the opening handoff is explicit. - 2 ### Explore Use Create identity directions and Refine selected direction to turn progress into a concrete approval. - 3 ### Handoff Finish with Package brand guidelines and record Brand identity handoff complete for the next accountable team. Not included ## Planning aid This public planning aid contains no confidential research, contract, or production material. Add Trademark filings and Final asset licenses only inside your secured project. - Final asset licenses - Trademark filings Template FAQ ## Good to know What does the Brand identity design template include? + It sequences Strategy, Explore, and Handoff around named work such as Align brand brief, Create identity directions, and Package brand guidelines. Who should use this Brand identity design plan? + It supports teams that need a finite delivery boundary and an explicit decision after Package brand guidelines. How should I adapt the schedule? + Set dates and owners after creation, then add protected details such as Trademark filings and Final asset licenses. Related templates ## Related templates [Templates →](https://ganttfather.com/templates/) [Product & design 17 working days UX research Best for coordinating a bounded UX research project from Define research questions through Deliver product recommendations.](https://ganttfather.com/templates/ux-research/)[Product & design 23 working days Design system rollout Best for coordinating a bounded Design system rollout project from Audit interface inventory through Migrate target surfaces.](https://ganttfather.com/templates/design-system-rollout/) ![](https://ganttfather.com/logo.png) ## Use the Brand identity design template free Keep scope, evidence, and ownership connected before the work moves forward. [Use the Brand identity design template free](https://app.ganttfather.com/projects/new?template=brand-identity-design&entry=template-library) Put Align brand brief, Create identity directions, and Package brand guidelines on one agreed path.